PIONEERS for
25+ Years
of Digital Transformation
The Solei team is comprised of the original trailblazers in this space.
We led one of the first public company digital transformations for a Fortune 100 company. And as digital transformation evolved from wave 1.0, to 2.0 to 3.0, we were right there, driving major changes and setting trends.
This hands-on experience gives us a unique edge. We’ve seen what works, what doesn’t, and why.
Now, we’re ready to lead businesses into the next phase: Wave 4 Digital Transformation, helping our clients unlock the power of AI at scale, modernizing technology delivery, and generating new streams of revenue.
Meet the Solei Digital Transformation Leadership Team
Wendy Larson
Chief Executive Officer
Wendy Larson brings over 25 years of experience leading digital transformation for Fortune 100 and complex enterprises, with a deep ability to translate technology investment into measurable business impact. Throughout her career, she has partnered with organizations navigating rapid technological change, increasing operational complexity, and heightened executive accountability.
Wendy is the founder and CEO of Solei Consulting, a digital-transformation and AI-driven advisory firm focused on helping industrial, mining, and materials organizations drive profitable growth through data-led decision-making. Her work centers on aligning strategy, operations, and technology to improve financial performance while building scalable operating models for long-term success.
A core strength of Wendy’s leadership is guiding organizations through the human side of transformation—securing executive and operational buy-in, navigating resistance, and embedding new ways of working that endure beyond implementation. She is known for positioning companies to adapt, scale, and capitalize on future opportunities with clarity and discipline.
Her background spans banking, financial services, manufacturing, and industrial operations. Wendy has led major enterprise transformations at American Express and served on the executive leadership team at Dyno Nobel, a global commercial explosives and blasting services company. At Dyno Nobel, she transformed the company’s digital program and helped commercialize enterprise solutions that reshaped customer engagement and operational execution.
Building on this experience, Wendy led the creation of Solex, an AI-powered sales and operational planning platform designed to connect sales commitments with operational execution, delivering real-time insight, accountability, and measurable results for leadership teams.
Through Solex and Solei Consulting, Wendy also supports environmental and community initiatives, including programs focused on protecting coastal ecosystems and supporting sustainable development in Kenya.
David Massey
Chief Operating Officer,
Chief Legal Officer
When the stakes are high, companies turn to a trusted attorney who knows how to leverage litigation to protect and achieve key business objectives. David Massey is a trial lawyer who specializes in guiding some of the nation’s largest companies through complex litigation and arbitration. His focus is on defending high-stakes disputes across industries like telecommunications, auto manufacturers, healthcare, travel, and consumer products. He doesn’t just defend his clients—he creates strategic advantages to help them emerge stronger.
David advises clients in virtually every kind of litigation, including MDL’s, receivership actions, product liability, product recalls, intellectual property disputes, COVID-19 litigation, domestic and international distributor terminations, and a myriad of breach of contract, tort, and antitrust actions. He also represented companies in government investigations involving pharmaceuticals, hospitals, promotional products and alcohol beverages, and regularly represented a wide variety of other clients including large developers, law firms, accounting firms, startups and nonprofits.
In addition to my work as a trial attorney, he works closely with Solei Consulting driving Digital Transformation for companies ready to stay ahead of the curve. Solei’s approach blends
innovation with practical solutions that not only meet, but exceed, customer expectations.
Whether in litigation or digital transformation, he brings a deep understanding of his clients’
objectives and operational realities. Known as a “lawyer’s lawyer,” David frequently collaborates with top attorneys and business leaders to craft solutions that align with long-term goals and deliver tangible results. His career is built on guiding companies through the pivotal moments that define their future, and he’s dedicated to delivering exceptional insights and strategic
solutions when it matters most.
Jaime Hullinger
Chief Financial Officer,
Chief Relationship Officer
Jaime is a senior financial and business leader with over 25 years of experience operating at the intersection of finance, strategy, and technology within large-scale, highly regulated environments.
As Chief Financial Officer and Chief Relationship Officer at Solei Consulting, Jaime is responsible for financial strategy, capital discipline, and long-term value creation, while also serving as the executive owner of client relationships and a trusted partner to customer leadership teams. In his dual role, he oversees financial planning, performance management, and commercial governance, ensuring that Solei’s clients realize measurable business outcomes from their technology investments.
As Chief Relationship Officer, Jaime works closely with the executive stakeholders to align Solei’s solutions with strategic priorities, drive adoption, and build enduring, trust-based partnerships.
Prior to joining Solei Consulting, Jaime served as Chief Technology Officer at American Express National Bank, where he led the delivery of innovative digital banking products, expanded existing portfolios, and co-led the merger that established the 23rd largest bank in the United States. His leadership was instrumental in integrating complex systems, unlocking operational efficiencies, and supporting sustainable growth at scale.
Brent Ward
Chief Mining Officer
Brent Ward is a nationally respected leader with over 30 years of experience in the aggregate industry, having held executive and operational leadership roles across five of the sector’s most influential producers.
He has led major transformations in operational performance, capital strategy, engineering, and large-scale project execution, consistently delivering measurable gains in EBITDA and long-term asset productivity.
Before joining Solei, Brent led enterprise-wide performance initiatives and high-stakes greenfield developments for multiple top-tier producers – setting new benchmarks in operational profitability, production scalability, and safety across entire regions, always anchoring innovation in practical, results-driven execution.
At Solei, Brent brings deep industry authority to shape the future of mining intelligence—architecting AI-powered, data-driven operational systems that advance profit, safety, and resilience for the modern aggregates enterprise.
Brent holds both a bachelor’s and master’s in Mining Engineering from the Missouri University of Science and Technology, where he has also served as the board of directors for both the Missouri University of Science and Technology and the Colorado School of Mines.
Rohit Masthipur
Chief Technology Officer
Rohit is a highly accomplished technology executive and AI leader with over 20 years of experience designing, selling, and delivering large-scale cloud, data, and artificial intelligence platforms across financial services, healthcare, and other complex industries.
As Chief Technology Officer at Solei Consulting, Rohit defines the company’s technology vision and leads the AI and data roadmap behind Solex, architecting a secure, scalable platform that underpins the firm’s AI-driven product strategy and long-term growth. He partners closely with executive leadership to align platform architecture, data strategy, and AI capabilities with commercial objectives, ensuring technology investments drive performance, adoption, and durability at scale.
Rohit brings deep expertise in cloud engineering, advanced analytics, machine learning, and enterprise data architecture, with a proven ability to translate complex technologies into measurable business value.
Prior to joining Solei, Rohit held senior leadership roles at Amazon, AWS, and Microsoft, where he led analytics, AI, and machine learning initiatives for enterprise and strategic customers. His work focused on modernizing data platforms, operationalizing AI at scale, and enabling organizations to leverage cloud-native technologies to improve efficiency, competitiveness, and decision-making.
Earlier in his career, Rohit held senior data architecture and strategic roles at Citigroup and American Express, specializing in enterprise data warehousing, business intelligence, and large-scale analytics platforms supporting mission-critical systems.
Rohit is recognized for his rare combination of deep technical mastery, commercial acumen, and executive leadership, enabling organizations to build intelligent platforms designed for scale, adoption, and lasting impact.
Tosca Fasso
Chief People Officer
In her 30 years as a team leader in the corporate world, Tosca has directed high-performing teams at top companies and agencies, with a focus on digital transformation. At Morgan Stanley, Tosca launched and built a user-centered research and innovation team that was pivotal to modernizing the firm’s digital footprint. Her team was central to the agile rollout across Wealth Management, including harnessing AI, developing goals-based experiences, modernizing corporate retirement and stock plan offerings, as well as the E*TRADE integration. Tosca earned the Global Excellence award in Leadership & Team Development during her tenure.
Prior to joining Morgan Stanley, Tosca directed the content strategy team at Huge Agency in New York, leading digital transformation engagements for Nike Women, the Google Blog, and Morgan Stanley International Research. She has been a leader in the User Experience discipline at digital agencies including Razorfish and the in-house design agency at Charles Schwab.
Tosca recently left the corporate world to write a book on management in the post-pandemic era while also launching Manager on a Mission, a consultancy dedicated to building a future of management based on trust and empowerment, instead of fear and intimidation. She also serves as a volunteer leadership mentor for ADPList and Braven.
Brett Nord
Chief Customer Officer
Brett Nord is a customer experience and business–technology leader with more than two decades of expertise helping organizations adopt new systems, improve productivity, and navigate change with confidence. His career spans software, business development, workflow consulting, and technology integration, giving him a comprehensive understanding of how people, processes, and tools come together inside a modern enterprise.
Brett built his foundation in the software and technology sector, where he spent over 20 years driving growth, developing channel partnerships, and bringing innovative digital products to market. His ability to translate complex technologies into practical, actionable solutions led him to Apple, where he supported business clients through workflow optimization, productivity design, and strategic technology alignment.
Building on that experience, Brett led his own technology consulting practice for more than a decade, helping companies streamline operations, modernize systems, and increase efficiency through hands-on training and guidance. His approach has always centered on clarity, relationship-building, and delivering results that teams can feel immediately in their day-to-day work.
As Chief Customer Officer at Solei, Brett leads user adoption, change management, site enablement, and long-term customer success. His leadership ensures that every client not only transitions smoothly onto the Solex platform, but also builds the internal capability, confidence, and alignment needed to sustain lasting operational transformation.
David Stewart
Principal Industry Advisor
David Stewart brings more than 30 years of operational and technical leadership across the mining and aggregate industry, with experience spanning drilling, blasting, crushing, processing, and end-to-end production systems. He is widely respected for his ability to integrate deep technical understanding with system-level insight, enabling more disciplined, consistent, and scalable operational performance.
Throughout his career, David has led complex operations and delivered sustained improvements in safety, productivity, and asset utilization by challenging conventional practices and applying rigorous, data-driven analysis across the full production value chain. His work is distinguished by uncommon depth, precision, and an ability to connect early-stage decisions to downstream outcomes.
David holds a Bachelor of Science in Mining and Mineral Engineering from the Missouri University of Science and Technology and studied abroad at the Western Australia School of Mines, gaining exposure to global mining practices and international operating environments. This background provides him with a strong technical foundation informed by both US and global perspective.
At Solei, David brings exceptional rigor, judgment, and industry expertise to the development of Solex. While the platform begins with an S&OP-focused solution for aggregates, his experience helps guide its disciplined expansion into broader digital capabilities across the mining value chain, establishing a foundation for long-term intelligence, resilience, and performance.
Richard Kimball
Head of UX & Design
For nearly 20 years, Richard has accelerated user focused interactions. Through competitive analysis, contextual research, rapid prototyping, collaborative design sprinting and strong artistic ability, Richard creates products with a synergetic relationship between business objectives and customer needs/wants.
Richard’s work with various start-ups has amplified the overall quality, profitability and success of an array of projects including:
•
Advertising technologies in partnership with leading social media platforms for use by fortune 100 and 500 companies
•
Blast optimization and reporting tools for the mineral and mining industry
•
Privacy and security tools to protect personal privacy from trackers, hackers and annoying people.
•
Business intelligence visualizations and dashboard solutions
•
Video interviewing tools and websites for hiring platforms and recruitment
Richard also has a unique ability to understand complex problems and bridge gaps in both user flows and siloed work efforts. He has taught UX design at the University of Utah, mentoring students in key UX principles. With a background in illustration, branding, 3D animation and motion graphics, he has leveraged these skills coupled with cutting edge technologies to create AR, mobile game and other innovative branded experiences and identities.
Richard’s varied industry experience and passion for design brings a unique advantage to Solei to solve even the most complex challenges with digital transformation.
Our Culture:
Great Products Start With Great Workplaces
Strong Core Values
We work with integrity and purpose, guided by values that shape everything we do.
Positive Work Environment
Our workplace is collaborative, supportive, energizing, inspiring, and creative.
Flat
Hierarchy
Everyone’s voice is heard here, and we collaborate across all levels without any barriers.
Work-Life Balance
We prioritize a healthy work-life balance, helping employees grow personally and professionally.
Solei’s Commitment To Environmental Stewardship
Operational excellence and environmental responsibility go hand in hand. We’ve partnered with Greenspark.
We help producers reduce waste and optimize resources while investing in climate action—currently we support mangrove restoration in Kenya—that protects coastlines and communities.
Trees Planted: 3,700
Tonnes of CO2 Offset: 3.333
Plastic Bottles Rescued: 3,333
Now, we’d love to meet you
Start exploring a partnership with Solei with a quick text or call.



















